RETHINK YOUR OWN AUDIENCE

“You have to let people into the organization first so they can see the value of being part of it.”

It’s time to go beyond looking at the world as if it’s just full of members and non-members. Instead, unlock the power of seeing EVERYONE as a possible asset to your organization.

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Get the step-by-step look at what an Open Garden model is, and how your association can begin to reshape its own thinking.

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Take a hard look at what your organization is doing — and not doing — to reach as wide an audience as possible.

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Understand why it matters, and how to identify your organization’s true stakeholders.

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Take a deep dive into each group of stakeholders and consider the key questions you need to powerfully connect with each one. 

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